We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with our website.
We hold the privacy of your personal information in the highest regard.
The following discloses our information gathering and dissemination practices for this website.
We recognize the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use, and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site.
This policy will be continuously assessed against new technologies, business practices, and our customer’s needs.
When you visit this website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website.
When you register for any of our products, services, or newsletters you will provide us with information about yourself.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
Similar to other commercial websites, our website utilizes a standard technology called cookies (see explanation below, What Are Cookies?) and web server log files to collect information about how our website is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website.
Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, processing any payments for past, present, or future, monitoring the use of the service, our marketing, and promotional efforts and improving our content and service offerings, and customizing our site`s content, layout, services and for other lawful purposes. These uses improve our site and better tailor it to meet your needs. Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law. Occasionally, we may also use the information we collect to notify you about important changes to our website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the link provided in the newsletter.
Dynamic Ads are ads that are personalized in real-time to the user. Unlike static ads that show the same content on every impression, Dynamic Ads enable the advertiser to display a unique creative for different users. Dynamic Ads are the only feasible way to scale up the number of creatives per campaign and to personalize them on each impression.
The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Our targeted ads are generated based on the actual homes viewed on the our site. For example, if you’ve visited a real estate website and viewed a specific home, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, our site will select the most relevant ad copy based on the user’s activity on the site. SER’s Personalized ReTargeting Platform works when an advertiser places our tag on his website. The tag embeds a third-party cookie on the browser of users visiting the site. Using Real-Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personally identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using Lighter Side of Real Estate’s services is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.
The Lighter Side of Real Estate makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see Lighter Side of Real Estate Personalized Ads should simply email unsubscribe@
IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. Our web server automatically collects IP addresses as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the Public.